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As a result, Google began devaluing them or even penalized sites that had too many links of that kind. Most commonly, these links are coming from: Press releases that have links with specific keywords. Another type of link you should avoid is paid links. This one is risky and can get you penalized. Either you pay another site to link to yours or you agree to link to a site in exchange for payment. This is against Googles guidelines . 5. Which Inbound Links Are Most Valuable for Your Site and Why There are many types of inbound links. But which ones are the most valuable? Without a doubt, the best type of links are those that are placed on sites with traffic-generating potential.
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